How Michael Jordan Transformed Nike
Michael Jordan is a household name. He is considered by many to be the greatest basketball player of all time. But what you may not know is that Michael Jordan was not always a Nike athlete. In fact, he was first signed with Adidas. So what made Nike so successful in signing Michael Jordan? And how did they manage to make him one of the most famous athletes in the world? We will explore these questions and more in this blog post.
Michael Jordan was originally signed with Adidas in 1984. He was only 21 years old at the time and had just been drafted into the NBA. Michael Jordan was not yet a household name and Nike saw potential in him. They offered him a five-year contract worth $500,000 per year, which was more than double what Adidas was offering. Michael Jordan took the offer and Nike became his new sponsor.
Nike then set out to make Michael Jordan famous. They started by creating the Air Jordan line of shoes, which were designed specifically for Michael Jordan to wear during basketball games. The shoes quickly became popular among basketball fans and soon everyone wanted a pair of Air Jordans. Nike also created several commercials featuring Michael Jordan that aired during NBA games. In these commercials, Michael Jordan showed off his amazing basketball skills and made Nike look like the cool, hip brand that it is today.
Thanks to Nike’s marketing efforts, Michael Jordan quickly became one of the most famous athletes in the world. And Nike has been reaping the benefits ever since. The Air Jordan line of shoes is still one of Nike’s best-selling products and Michael Jordan continues to be a major endorser for the brand. So next time you see a pair of Air Jordans, remember how they came to be and all thanks to Michael Jordan. Thanks for reading!
Do you have a favorite pair of Air Jordans? Let us know in the comments below!
Michael Jordan is a household name. He is considered by many to be the greatest basketball player of all time. But what you may not know is that Michael Jordan was not always a Nike athlete. In fact, he was first signed with Adidas. So what made Nike so successful in signing Michael Jordan? And…